Quick commerce and performance marketing consultant. I manage quick commerce and Meta Ads for JoySpoon, and lead digital for the D2C snack brand Chakna Makhna as its Head of Digital.
Start with the overview, or pick a brand for the detail.
Growth by channel, across the brands I've worked withPercentage growth from where each channel started.
JoySpoon: May–Oct 2026. Chakna Makhna: May–Oct 2026. LAL Sweets: Dec 2025–May 2026, on an already large base.
JoySpoon · five months, May–Oct 2026Where each channel ended up against where it started. The dashed line is the starting point (100).
Chakna Makhna · May–Oct 2026How much each channel grew. Bars show the multiple of where it started.
Two brands I grow today, how each role grew, and the work that came before.
Manage Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes and Blinkit end to end, run Meta Ads and platform ads with a ROAS-first approach, and find new marketing channels for the brand.
Led quick commerce and grew the channel ~150% in five months, with Zepto up 200%. Ran Meta and Google Ads alongside the D2C team.
Lead the digital growth strategy: quick commerce and performance marketing, the chaknamakhna.in store, Flipkart and JioMart, social, LinkedIn, influencers and new marketing channels.
Set up and grew the brand's online sales channels, running Meta Ads, WhatsApp campaigns, social media and influencer collaborations.
Ran paid campaigns on Meta and Google, led social and influencer marketing around festive seasons, and helped produce video commercials for seasonal launches.
~15% growthRetail research across 50+ general and modern trade outlets, then proposed combo offers and promo kits to improve shelf visibility for pain-relief products.
50+ outletsUsed AI tools to generate 100+ qualified leads, and LinkedIn and email outreach grew the qualified pipeline by 20%.
Pipeline +20%When I started in April 2026, Chakna Makhna was an early-stage brand with two products on Blinkit and a young website, competing with much bigger names for the same searches. Here's what worked.
Meta ads I built and ran for Chakna Makhna across jars, pouches and the new chips range, each made for a different customer or moment.
The habits behind the numbers.
With Meta's Andromeda update, the ad itself decides who sees it. I build a separate concept for each customer profile instead of one ad for everyone.
I use AI connected to Meta Ads and Shopify for daily performance checks, budget pacing and quick fixes, so decisions come from fresh data.
WhatsApp flows for abandoned carts, order updates and repeat purchases, plus automation ideas for teams beyond marketing.
Quick commerce, website and marketplaces each get their own playbook, and I keep looking for the next channel worth opening.
Listings, pricing, platform ads and account management on Blinkit, Zepto, Instamart and BigBasket.
Meta and Google campaigns built around ROAS and CAC, with creative made for each audience.
Website conversion, marketplaces and new channels, plus WhatsApp flows that bring customers back.